WATI is a WhatsApp Business API (WABA) platform built for team inboxes, broadcast campaigns and chatbots, billed on paid plans plus per-conversation fees. WA CRM is a free Chrome extension that turns your existing WhatsApp Web into a lightweight CRM — capturing leads, stages, reminders and Google Sheets sync — with no API setup, number migration or per-message cost. If you want automated broadcasts at scale, WATI fits; if you want to organise and follow up on the chats you already have, WA CRM is faster and free to start.
Side by side
WATI — WhatsApp Business API platform. WA CRM — a free Chrome extension CRM for WhatsApp Web.
Be honest
No tool wins for everyone. Pick WATI if:
Otherwise — if you want to capture, organise and follow up on the WhatsApp leads you already have, for free — WA CRM is the faster start.
FAQ
Yes. WA CRM is a free Chrome extension that adds CRM features — lead capture, stages, reminders and Google Sheets sync — directly inside WhatsApp Web, with no WhatsApp Business API required. It is free to start.
No. WA CRM works on top of your normal WhatsApp Web session as a Chrome extension, so there is no API onboarding, number migration or per-conversation fee.
No — WA CRM focuses on organising and following up on your one-to-one chats, not automated bulk campaigns. For compliant broadcast campaigns at scale you need the official WhatsApp Business API (that is what platforms like WATI provide).
Pricing
Start free. Upgrade when you're closing more. No per-lead fees, no lock-in.
Track your own leads, on your own
Start freeEverything, for your whole team