HubSpot is a full-featured CRM and marketing suite for companies that run sales across email, forms, calls and pipelines, with a WhatsApp integration available on paid tiers. WA CRM is a lightweight, free Chrome extension for teams whose sales actually happen inside WhatsApp — it captures chats as leads, adds stages and reminders, and syncs to Google Sheets, with a 2-minute setup. Pick HubSpot if you need a company-wide CRM across many channels; pick WA CRM if WhatsApp is where you sell and you want something fast and free.
Side by side
HubSpot — Full general-purpose CRM. WA CRM — a free Chrome extension CRM for WhatsApp Web.
Be honest
No tool wins for everyone. Pick HubSpot if:
Otherwise — if you want to capture, organise and follow up on the WhatsApp leads you already have, for free — WA CRM is the faster start.
FAQ
For WhatsApp-first sales teams, yes — WA CRM handles lead capture, stages, reminders and Sheets sync inside WhatsApp Web. If you need a full multi-channel CRM with marketing automation across email and forms, HubSpot is the broader tool.
Pricing
Start free. Upgrade when you're closing more. No per-lead fees, no lock-in.
Track your own leads, on your own
Start freeEverything, for your whole team